Page 02 · The email and retargeting funnel

Every lead gets the right next message.

The booking flow already knows the date, package, name, email, checkout, and deposit status. We use those real signals to send useful follow-up instead of generic blasts.

Automated: 4 sequences
Triggered: 18 emails
Campaigns: 1 / month

A clean paper strip tied into The Knot Photo Booth mark — One connected path from anonymous visitor to booked client.

01 · Automated email

Four sequences. Every trigger comes from the booking flow.

The two confirmation emails already in the website become the first messages in the inquiry and booked-client sequences.

Sequence 01

New subscriber

Trigger — joins the Date List and accepts email.

Instant“Your 10% booking code”

Deliver the code, show the $150 cap and seven-day expiry, then link to live availability.

Day 2“Which booth fits your event?”

Compare the Letterpress, Selfie, 360, and Roaming experiences without a wall of copy.

Day 5“See what guests actually take home”

Use real event photography, prints, and guest reactions to make the experience tangible.

Day 7“Your code ends tonight”

A truthful final reminder. No fake countdown and no continued discount chase.

Sequence 02

Booking started, no deposit

Trigger — date + package + name and email captured; no $100 deposit within one hour.

+1 hour“Your [date] plan is saved”

Repeat the chosen collection, event date, subtotal, and one-click route back to checkout.

+24 hours“Your date is not held yet”

Explain that only the $100 deposit holds inventory. Recheck live availability before sending.

+72 hours“Want Kevin’s help choosing?”

Offer a direct reply or call for questions about venue, package, guest count, or timing.

Sequence 03

Inquiry

Trigger — sends the current inquiry form.

Instant“We’ve got your note”

Keep the acknowledgement already on the website, including the real reply within 24 hours.

Day 1“Your date + collection recap”

Repeat the event date, venue, event type, and selected collection or booth.

Day 3“What the $100 hold does”

Explain the three-day refund window and that the remaining balance is due 30 days before the event.

Day 7“Ready to check your date?”

Link directly to the booking calendar and keep call or reply as the human fallback.

Sequence 04

Booked client

Trigger — Stripe marks the booking paid.

Instant“Your date is held”

Keep the receipt already on the website with the booking reference, package, deposit, and balance.

Next day“Design your prints”

Send the existing template-studio link and explain the one next planning step.

35 days before“Your balance is coming up”

A calm heads-up before the 30-day balance deadline.

30 days before“Balance + final planning”

Collect payment and confirm venue access, timing, backdrop, template, and contact person.

7 days before“Everything for [date]”

Send the final arrival window and confirmed event details in one place.

Day after“Thank you for having us”

Confirm delivery expectations and give the couple a direct support reply.

Day 3 after“How did the booth feel?”

Ask for an honest review and make the referral path easy.

Stop rules are part of the build. A paid booking, reply, unavailable date, invalid address, or unsubscribe stops any message that no longer belongs.

02 · The first acquisition campaign

Build the list before the visitor leaves.

The first offer gives an unknown visitor one clear reason to become a known lead.

Launch message

Join the Date List.
Save 10% off a new booking.

Margin stays protected.

Discount capped at $150
Expires in 7 days
New booking only
Cannot stack with another offer

Where it runs.

Website offer
Google landing pages
Meta visitor retargeting
Instant code email

1 campaign email per month is included in management.You choose the campaign direction—sale, open dates, seasonal offer, recent event, or another message—and I write, build, send, and report it. If an existing list is stored elsewhere, the $2,500 build includes moving, cleaning, tagging, and organizing it before the new-site announcement or launch offer.

03 · Viewer and booking data

The report follows the real booking.

The current site already stores the event and sale. We add the source and visitor behavior that happened before it.

Package viewed
Date selected
Name + email captured
Checkout started
$100 deposit paid
Booked revenue

Retargeting audiences

30-day site visitorsBrand + proof
14-day package viewersExact package
7-day calendar startersAvailability
3-day checkout startersResume booking
Booked clients excludedNo prospecting waste

Monthly report

Media spendGoogle + Meta
Qualified inquiriesBy source
List growthNew subscribers
Deposits + bookingsBy source
Gross booked revenueReturn per $1

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