@font-face {
  font-family: "Marcellus";
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url("marcellus-latin.woff2") format("woff2");
}

@font-face {
  font-family: "Jost";
  font-style: normal;
  font-weight: 400 600;
  font-display: swap;
  src: url("jost-latin.woff2") format("woff2");
}

@font-face {
  font-family: "Azeret Mono";
  font-style: normal;
  font-weight: 400 600;
  font-display: swap;
  src: url("azeret-mono-latin.woff2") format("woff2");
}

:root {
  --paper: #f4f2ed;
  --paper-deep: #e6e2d9;
  --white: #e8ede9;
  --ink: #06110d;
  --ink-soft: #0a1712;
  --muted: #55635c;
  --line: #d2cec5;
  --line-strong: #9daaa3;
  --green: #0f4f3c;
  --green-bright: #6fc9a8;
  --green-pale: #dcebe4;
  --platinum: #c3cec7;
  --display: "Marcellus", Georgia, serif;
  --body: "Jost", "Segoe UI", sans-serif;
  --mono: "Azeret Mono", Consolas, monospace;
  --page: min(1160px, calc(100vw - 48px));
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  background: var(--paper);
}

body {
  margin: 0;
  overflow-x: hidden;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.58;
  text-rendering: optimizeLegibility;
}

::selection {
  background: var(--green-pale);
  color: var(--ink);
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-underline-offset: 0.18em;
}

a:hover {
  color: var(--green);
}

:focus-visible {
  outline: 2px solid var(--green);
  outline-offset: 3px;
}

.skip-link {
  position: fixed;
  top: 12px;
  left: 12px;
  z-index: 100;
  padding: 10px 15px;
  transform: translateY(-150%);
  background: var(--ink);
  color: var(--white);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  border-bottom: 1px solid var(--line);
  background: rgba(244, 242, 237, 0.96);
}

.nav {
  width: var(--page);
  min-height: 72px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 28px;
}

.brand,
.page-link,
.nav-links a {
  min-height: 44px;
  display: inline-flex;
  align-items: center;
}

.brand {
  gap: 12px;
  font-family: var(--display);
  font-size: 17px;
  text-decoration: none;
}

.brand-mark {
  width: 31px;
  height: 16px;
  position: relative;
}

.brand-mark::before,
.brand-mark::after {
  width: 16px;
  height: 16px;
  position: absolute;
  top: 0;
  border: 1.5px solid var(--green);
  border-radius: 50%;
  content: "";
}

.brand-mark::before {
  left: 0;
}

.brand-mark::after {
  right: 0;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 22px;
}

.nav-links a {
  color: var(--muted);
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.09em;
  text-decoration: none;
  text-transform: uppercase;
}

.nav-links .page-link {
  padding: 0 18px;
  border: 1px solid var(--line-strong);
  color: var(--ink);
}

.hero,
.engine-hero {
  width: var(--page);
  margin: 0 auto;
  padding: clamp(84px, 9vw, 132px) 0 clamp(72px, 8vw, 112px);
}

.hero-grid,
.engine-hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.65fr) minmax(240px, 0.55fr);
  align-items: end;
  gap: clamp(56px, 8vw, 120px);
}

.kicker,
.section-number,
.included,
.row-number,
.data-label,
.sequence-title > span,
.campaign-message > span {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.kicker,
.section-number,
.row-number,
.data-label,
.sequence-title > span,
.campaign-message > span {
  color: var(--green);
}

.kicker {
  margin: 0 0 32px;
}

h1,
h2,
h3,
p,
blockquote,
dl,
dd {
  margin-top: 0;
}

h1,
h2,
h3,
blockquote {
  font-family: var(--display);
  font-weight: 400;
}

h1 {
  max-width: 10.7ch;
  margin-bottom: 30px;
  font-size: clamp(58px, 6.7vw, 92px);
  letter-spacing: -0.035em;
  line-height: 0.98;
}

h1 em,
h2 em,
blockquote em {
  color: var(--green);
  font-style: italic;
}

h2 {
  max-width: 22ch;
  margin-bottom: 0;
  font-size: clamp(40px, 4.4vw, 62px);
  letter-spacing: -0.025em;
  line-height: 1.06;
}

h3 {
  margin-bottom: 8px;
  font-size: 27px;
  line-height: 1.18;
}

.hero-copy {
  max-width: 58ch;
  margin-bottom: 0;
  color: var(--muted);
  font-size: 19px;
  line-height: 1.62;
}

.hero-facts {
  margin: 0;
  padding: 0;
  border-top: 1px solid var(--ink);
  list-style: none;
}

.hero-facts li {
  padding: 17px 0;
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 18px;
  border-bottom: 1px solid var(--line);
}

.hero-facts span,
.engine-facts dt,
.price-strip-item span,
.price-card > span,
.total span,
.budget-line span {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.hero-facts strong,
.engine-facts dd {
  font-family: var(--display);
  font-size: 24px;
  font-weight: 400;
}

.price-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.price-strip-item {
  min-height: 146px;
  padding: 31px clamp(24px, 4vw, 62px);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  border-right: 1px solid var(--ink);
}

.price-strip-item:last-child {
  border-right: 0;
}

.price-strip-item span {
  color: var(--muted);
}

.price-strip-item strong {
  font-family: var(--display);
  font-size: clamp(23px, 2vw, 32px);
  font-weight: 400;
  line-height: 1.15;
}

.section {
  border-bottom: 1px solid var(--line);
}

.section-inner {
  width: var(--page);
  margin: 0 auto;
  padding: clamp(82px, 9vw, 128px) 0;
}

.section-head {
  margin-bottom: clamp(46px, 6vw, 78px);
  display: grid;
  grid-template-columns: 180px minmax(0, 1fr);
  align-items: start;
  gap: 30px;
}

.section-head p {
  max-width: 62ch;
  margin: 22px 0 0;
  color: var(--muted);
}

.build-list {
  border-top: 1px solid var(--ink);
}

.build-row {
  padding: 28px 0;
  display: grid;
  grid-template-columns: 58px minmax(190px, 0.62fr) minmax(0, 1.35fr);
  align-items: start;
  gap: 28px;
  border-bottom: 1px solid var(--line);
}

.build-row h3 {
  margin-bottom: 7px;
}

.build-row p {
  max-width: 70ch;
  margin-bottom: 0;
  color: var(--muted);
  font-size: 15px;
}

.included {
  display: block;
  color: var(--muted);
  font-size: 8px;
  line-height: 1.5;
}

.event-ladder {
  margin: 34px 0 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  list-style: none;
  counter-reset: tracked-event;
}

.event-ladder li {
  min-height: 90px;
  padding: 15px 18px 14px 0;
  position: relative;
  border-top: 1px solid var(--ink);
  color: var(--ink-soft);
  font-size: 13px;
  counter-increment: tracked-event;
}

.event-ladder li + li {
  padding-left: 18px;
  border-left: 1px solid var(--line);
}

.event-ladder li::before {
  display: block;
  margin-bottom: 10px;
  color: var(--green);
  font-family: var(--mono);
  font-size: 9px;
  content: "0" counter(tracked-event);
}

.photo-band {
  margin: 38px 0 0;
}

.photo-band img {
  width: 100%;
  height: clamp(280px, 31vw, 360px);
  aspect-ratio: 16 / 6;
  object-fit: cover;
  object-position: 50% 42%;
  filter: saturate(0.94) contrast(1.02);
}

.photo-band figcaption,
.hero-art figcaption {
  margin-top: 10px;
  color: var(--muted);
  font-family: var(--mono);
  font-size: 8px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.photo-band figcaption {
  padding-top: 10px;
  display: flex;
  justify-content: space-between;
  gap: 24px;
  border-top: 1px solid var(--ink);
}

.photo-band figcaption span:first-child {
  color: var(--green);
  white-space: nowrap;
}

.list-import {
  padding: 25px 0;
  display: grid;
  grid-template-columns: 180px minmax(0, 1fr);
  gap: 30px;
  border-bottom: 1px solid var(--ink);
}

.list-import-label {
  color: var(--green);
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.list-import-copy {
  display: grid;
  grid-template-columns: minmax(220px, 0.55fr) minmax(0, 1fr);
  gap: 30px;
}

.list-import-copy strong {
  font-family: var(--display);
  font-size: 24px;
  font-weight: 400;
  line-height: 1.2;
}

.list-import-copy span {
  color: var(--muted);
  font-size: 14px;
  line-height: 1.6;
}

.dark {
  background: var(--ink);
  color: var(--white);
}

.dark .section-number,
.dark .kicker,
.dark .row-number,
.dark .campaign-message > span {
  color: var(--green-bright);
}

.dark .section-head p,
.dark .scope-card li,
.dark .campaign-clarity span {
  color: var(--platinum);
}

.scope-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid rgba(255, 255, 255, 0.42);
}

.scope-card {
  padding: 30px 30px 10px 0;
  border-right: 1px solid rgba(255, 255, 255, 0.14);
}

.scope-card + .scope-card {
  padding-left: 30px;
}

.scope-card:last-child {
  border-right: 0;
}

.scope-card h3 {
  margin-bottom: 22px;
  color: var(--green-bright);
}

.scope-card ul,
.offer-terms ul,
.campaign-path ol {
  margin: 0;
  padding-left: 19px;
}

.scope-card li,
.offer-terms li,
.campaign-path li {
  margin-bottom: 10px;
}

.owner-note,
.media-note,
.campaign-clarity {
  padding: 24px 0;
  display: grid;
  grid-template-columns: minmax(250px, 0.8fr) minmax(0, 1.2fr);
  gap: 34px;
}

.retainer-notes {
  margin-top: 42px;
  border-top: 1px solid rgba(255, 255, 255, 0.42);
  border-bottom: 1px solid rgba(255, 255, 255, 0.16);
}

.owner-note {
  border-bottom: 1px solid rgba(255, 255, 255, 0.16);
}

.campaign-clarity {
  margin-top: 34px;
  border-top: 1px solid rgba(255, 255, 255, 0.42);
  border-bottom: 1px solid rgba(255, 255, 255, 0.16);
}

.owner-note strong,
.media-note strong,
.campaign-clarity strong {
  color: var(--green-bright);
  font-family: var(--display);
  font-size: 23px;
  font-weight: 400;
  line-height: 1.2;
}

.owner-note span,
.media-note span {
  color: var(--platinum);
}

.budget-line {
  display: grid;
  grid-template-columns: 4fr 1fr;
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.budget-line > div {
  min-height: 112px;
  padding: 21px 24px 19px 0;
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 22px;
}

.budget-line > div + div {
  padding-left: 24px;
  border-left: 1px solid var(--line);
}

.budget-line strong {
  font-family: var(--display);
  font-size: clamp(34px, 4vw, 56px);
  font-weight: 400;
}

.budget-line span {
  color: var(--muted);
}

.math-flow {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-bottom: 1px solid var(--ink);
}

.math-flow article {
  min-height: 196px;
  padding: 30px 25px 24px 0;
  border-right: 1px solid var(--line);
}

.math-flow article + article {
  padding-left: 25px;
}

.math-flow article:last-child {
  border-right: 0;
}

.math-flow span {
  display: block;
  margin-bottom: 18px;
  color: var(--green);
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.math-flow strong {
  display: block;
  font-family: var(--display);
  font-size: clamp(31px, 3vw, 44px);
  font-weight: 400;
  line-height: 1;
}

.math-flow p {
  margin: 13px 0 0;
  color: var(--muted);
  font-size: 13px;
}

.forecast-summary {
  margin: 0;
  padding: 25px 0;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 38px;
  border-bottom: 1px solid var(--line);
}

.forecast-summary p,
.forecast-summary span {
  margin: 0;
  color: var(--muted);
  font-size: 14px;
}

.forecast-summary strong {
  color: var(--ink);
}

.timeline {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
}

.timeline.compact {
  margin-top: 48px;
  border-top: 1px solid var(--ink);
}

.timeline-item {
  min-height: 210px;
  padding: 27px 28px 20px 0;
  border-right: 1px solid var(--line);
}

.timeline-item + .timeline-item {
  padding-left: 28px;
}

.timeline-item:last-child {
  border-right: 0;
}

.timeline-item span {
  color: var(--green);
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.timeline-item h3 {
  margin-top: 18px;
}

.timeline-item p {
  margin-bottom: 0;
  color: var(--muted);
  font-size: 14px;
}

.pricing {
  background: var(--white);
}

.price-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--ink);
  border-bottom: 1px solid var(--ink);
}

.price-card {
  min-height: 260px;
  padding: 29px 30px 24px 0;
  display: flex;
  flex-direction: column;
  border-right: 1px solid var(--line);
}

.price-card + .price-card {
  padding-left: 30px;
}

.price-card:last-child {
  border-right: 0;
}

.price-card > span {
  color: var(--muted);
}

.price-card strong {
  margin: 30px 0 22px;
  font-family: var(--display);
  font-size: clamp(35px, 3.2vw, 49px);
  font-weight: 400;
  letter-spacing: -0.025em;
  line-height: 1.05;
}

.price-card p {
  margin: auto 0 0;
  color: var(--muted);
  font-size: 14px;
}

.total-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border-bottom: 1px solid var(--ink);
}

.total {
  min-height: 126px;
  padding: 25px 28px 22px 0;
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 24px;
}

.total + .total {
  padding-left: 28px;
  border-left: 1px solid var(--line);
}

.total span {
  color: var(--muted);
}

.total strong {
  font-family: var(--display);
  font-size: clamp(33px, 4vw, 52px);
  font-weight: 400;
}

.tiers {
  margin-top: 54px;
  border-top: 1px solid var(--ink);
}

.tiers-head {
  padding: 25px 0;
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 28px;
  border-bottom: 1px solid var(--line);
}

.tiers-head h3,
.tiers-head p {
  margin-bottom: 0;
}

.tiers-head p {
  color: var(--muted);
  font-size: 14px;
}

.tier-row {
  min-height: 68px;
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: 28px;
  border-bottom: 1px solid var(--line);
}

.tier-row span {
  color: var(--muted);
}

.tier-row strong {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.02em;
}

.next-page {
  min-height: 56px;
  margin-top: 54px;
  padding: 0 22px;
  display: inline-flex;
  align-items: center;
  gap: 18px;
  border: 1px solid var(--ink);
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.08em;
  text-decoration: none;
  text-transform: uppercase;
  transition: background-color 180ms ease, color 180ms ease, transform 120ms ease;
}

.next-page:hover {
  background: var(--ink);
  color: var(--white);
}

.next-page:active {
  transform: scale(0.98);
}

/* Follow-up page */

.engine-hero {
  padding-bottom: clamp(70px, 7vw, 96px);
}

.engine-hero-grid {
  grid-template-columns: minmax(0, 1.35fr) minmax(260px, 0.65fr);
  align-items: center;
}

.engine-hero h1 {
  max-width: 11ch;
  font-size: clamp(54px, 6.2vw, 84px);
}

.engine-facts {
  margin: 38px 0 0;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--ink);
}

.engine-facts > div {
  padding: 17px 18px 8px 0;
  border-right: 1px solid var(--line);
}

.engine-facts > div + div {
  padding-left: 18px;
}

.engine-facts > div:last-child {
  border-right: 0;
}

.engine-facts dt {
  color: var(--muted);
}

.engine-facts dd {
  margin: 8px 0 0;
}

.hero-art {
  margin: 0;
}

.hero-art img {
  width: 100%;
  aspect-ratio: 7 / 4;
  object-fit: cover;
  border: 1px solid var(--line-strong);
}

.sequence-stack {
  display: grid;
  gap: 34px;
}

.sequence-card {
  border: 1px solid var(--line-strong);
  background: var(--white);
}

.sequence-title {
  padding: 26px 30px;
  display: grid;
  grid-template-columns: 135px 1fr;
  gap: 26px;
  border-bottom: 1px solid var(--line);
}

.sequence-title h3,
.sequence-title p {
  margin-bottom: 0;
}

.sequence-title p {
  margin-top: 7px;
  color: var(--muted);
  font-size: 14px;
}

.email-row {
  padding: 19px 30px;
  display: grid;
  grid-template-columns: 90px minmax(250px, 0.8fr) minmax(0, 1.2fr);
  gap: 25px;
  border-bottom: 1px solid var(--line);
}

.email-row:last-child {
  border-bottom: 0;
}

.email-row > span {
  color: var(--green);
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.email-row strong {
  font-family: var(--display);
  font-size: 19px;
  font-weight: 400;
}

.email-row p {
  margin-bottom: 0;
  color: var(--muted);
  font-size: 13px;
}

.stop-note {
  margin: 28px 0 0;
  padding-top: 22px;
  border-top: 1px solid var(--ink);
  color: var(--muted);
  font-size: 14px;
}

.stop-note strong {
  color: var(--ink);
}

.campaign-grid {
  display: grid;
  grid-template-columns: 1.3fr 0.85fr 0.85fr;
  border-top: 1px solid rgba(255, 255, 255, 0.42);
  border-bottom: 1px solid rgba(255, 255, 255, 0.16);
}

.campaign-grid > div {
  padding: 32px 30px 26px 0;
  border-right: 1px solid rgba(255, 255, 255, 0.14);
}

.campaign-grid > div + div {
  padding-left: 30px;
}

.campaign-grid > div:last-child {
  border-right: 0;
}

.campaign-message blockquote {
  margin: 30px 0 0;
  font-size: clamp(34px, 3.8vw, 52px);
  letter-spacing: -0.025em;
  line-height: 1.06;
}

.campaign-message blockquote em {
  color: var(--green-bright);
}

.offer-terms h3,
.campaign-path h3 {
  color: var(--green-bright);
}

.offer-terms li,
.campaign-path li {
  color: #c2cdc6;
  font-size: 14px;
}

.data-grid {
  margin-top: 52px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 62px;
}

.data-label {
  display: block;
  margin-bottom: 18px;
}

.data-list {
  margin: 0;
  padding: 0;
  border-top: 1px solid rgba(255, 255, 255, 0.4);
  list-style: none;
}

.data-list li {
  min-height: 60px;
  padding: 15px 0;
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: 20px;
  border-bottom: 1px solid rgba(255, 255, 255, 0.15);
}

.data-list strong {
  color: var(--green-bright);
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.05em;
  text-align: right;
  text-transform: uppercase;
}

.light-list {
  border-color: var(--ink);
}

.light-list li {
  border-color: var(--line);
}

.light-list strong {
  color: var(--green);
}

.site-footer {
  border-top: 1px solid var(--line);
}

.footer-inner {
  width: var(--page);
  margin: 0 auto;
  padding: 38px 0 46px;
  display: flex;
  justify-content: space-between;
  gap: 28px;
}

.footer-inner p {
  margin: 0;
  color: var(--muted);
  font-family: var(--mono);
  font-size: 8px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

@media (hover: hover) and (pointer: fine) {
  .build-row,
  .email-row,
  .tier-row {
    transition: background-color 180ms ease;
  }

  .build-row:hover,
  .email-row:hover,
  .tier-row:hover {
    background: rgba(33, 107, 80, 0.045);
  }
}

@media (max-width: 960px) {
  .nav-links a:not(.page-link) {
    display: none;
  }

  .hero-grid,
  .engine-hero-grid {
    grid-template-columns: 1fr;
    gap: 52px;
  }

  .hero-facts {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
  }

  .hero-facts li {
    padding: 16px 18px 10px 0;
    display: block;
    border-right: 1px solid var(--line);
  }

  .hero-facts li + li {
    padding-left: 18px;
  }

  .hero-facts li:last-child {
    border-right: 0;
  }

  .hero-facts strong {
    display: block;
    margin-top: 8px;
    font-size: 21px;
    white-space: nowrap;
  }

  .build-row {
    grid-template-columns: 46px 190px 1fr;
    gap: 20px;
  }

  .price-strip-item {
    padding-right: 28px;
    padding-left: 28px;
  }

  .price-strip-item strong {
    font-size: 25px;
  }

  .math-flow {
    grid-template-columns: 1fr 1fr;
  }

  .math-flow article:nth-child(2) {
    border-right: 0;
  }

  .math-flow article:nth-child(-n + 2) {
    border-bottom: 1px solid var(--line);
  }

  .campaign-grid {
    grid-template-columns: 1fr 1fr;
  }

  .campaign-message {
    grid-column: 1 / -1;
    border-right: 0 !important;
    border-bottom: 1px solid rgba(255, 255, 255, 0.14);
  }

  .email-row {
    grid-template-columns: 78px minmax(220px, 0.9fr) minmax(0, 1.1fr);
  }
}

@media (max-width: 720px) {
  :root {
    --page: min(100% - 32px, 1160px);
  }

  body {
    font-size: 16px;
  }

  .nav {
    min-height: 66px;
  }

  .brand {
    font-size: 15px;
  }

  .nav-links {
    gap: 0;
  }

  .nav-links .page-link {
    padding: 0 12px;
  }

  .hero,
  .engine-hero {
    padding: 66px 0 70px;
  }

  h1,
  .engine-hero h1 {
    max-width: 11ch;
    font-size: clamp(45px, 12.7vw, 61px);
  }

  h2 {
    font-size: clamp(36px, 10vw, 48px);
  }

  .hero-copy {
    font-size: 17px;
  }

  .price-strip {
    grid-template-columns: 1fr;
  }

  .price-strip-item {
    min-height: 106px;
    padding: 22px 16px;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .price-strip-item:last-child {
    border-bottom: 0;
  }

  .section-inner {
    padding: 70px 0;
  }

  .section-head {
    margin-bottom: 42px;
    grid-template-columns: 1fr;
    gap: 18px;
  }

  .build-row {
    padding: 24px 0;
    grid-template-columns: 38px 1fr;
    gap: 8px 14px;
  }

  .build-row > p {
    grid-column: 2;
  }

  .event-ladder,
  .event-ladder.wide {
    grid-template-columns: 1fr 1fr;
  }

  .event-ladder li,
  .event-ladder li + li {
    min-height: 82px;
    padding: 13px 12px 12px 0;
    border-left: 0;
    border-bottom: 1px solid var(--line);
  }

  .event-ladder li:nth-child(even) {
    padding-left: 14px;
    border-left: 1px solid var(--line);
  }

  .photo-band {
    margin-top: 30px;
  }

  .photo-band img {
    height: auto;
    aspect-ratio: 3 / 2;
    object-position: 50% 50%;
  }

  .list-import,
  .list-import-copy {
    grid-template-columns: 1fr;
  }

  .photo-band figcaption {
    align-items: flex-start;
    flex-direction: column;
    gap: 6px;
  }

  .list-import,
  .list-import-copy {
    gap: 12px;
  }

  .scope-grid,
  .price-grid,
  .timeline,
  .data-grid,
  .campaign-grid,
  .total-row,
  .forecast-summary {
    grid-template-columns: 1fr;
  }

  .scope-card,
  .scope-card + .scope-card,
  .price-card,
  .price-card + .price-card,
  .timeline-item,
  .timeline-item + .timeline-item {
    padding: 25px 0;
    border-right: 0;
    border-bottom: 1px solid rgba(255, 255, 255, 0.14);
  }

  .price-card,
  .price-card + .price-card,
  .timeline-item,
  .timeline-item + .timeline-item {
    border-bottom-color: var(--line);
  }

  .price-card:last-child,
  .timeline-item:last-child,
  .scope-card:last-child {
    border-bottom: 0;
  }

  .owner-note,
  .media-note,
  .campaign-clarity {
    padding: 23px 0;
    grid-template-columns: 1fr;
    gap: 13px;
  }

  .budget-line {
    grid-template-columns: 1fr;
  }

  .budget-line > div,
  .budget-line > div + div {
    min-height: 92px;
    padding: 18px 0;
    border-left: 0;
  }

  .budget-line > div + div {
    border-top: 1px solid var(--line);
  }

  .math-flow {
    grid-template-columns: 1fr 1fr;
  }

  .math-flow article,
  .math-flow article + article {
    min-height: 172px;
    padding: 23px 15px 20px 0;
  }

  .math-flow article:nth-child(even) {
    padding-left: 15px;
  }

  .forecast-summary {
    gap: 14px;
  }

  .total,
  .total + .total {
    min-height: 104px;
    padding: 20px 0;
    border-left: 0;
  }

  .total + .total {
    border-top: 1px solid var(--line);
  }

  .tiers-head {
    align-items: flex-start;
    flex-direction: column;
    gap: 8px;
  }

  .tier-row {
    min-height: 76px;
    gap: 16px;
  }

  .tier-row strong {
    max-width: 15ch;
    text-align: right;
  }

  .engine-facts {
    grid-template-columns: 1fr 1fr 1fr;
  }

  .hero-art {
    max-width: 420px;
  }

  .sequence-title {
    padding: 22px 20px;
    grid-template-columns: 1fr;
    gap: 12px;
  }

  .email-row {
    padding: 19px 20px;
    grid-template-columns: 1fr;
    gap: 7px;
  }

  .campaign-grid > div,
  .campaign-grid > div + div {
    padding: 25px 0;
    border-right: 0;
    border-bottom: 1px solid rgba(255, 255, 255, 0.14);
  }

  .campaign-grid > div:last-child {
    border-bottom: 0;
  }

  .data-grid {
    gap: 42px;
  }

  .footer-inner {
    flex-direction: column;
    gap: 10px;
  }
}

@media (max-width: 380px) {
  :root {
    --page: calc(100% - 24px);
  }

  .brand span:last-child {
    max-width: 120px;
    line-height: 1.1;
  }

  .hero-facts {
    grid-template-columns: 1fr;
  }

  .hero-facts li,
  .hero-facts li + li {
    padding: 12px 0;
    display: flex;
    border-right: 0;
  }

  .math-flow {
    grid-template-columns: 1fr;
  }

  .math-flow article,
  .math-flow article + article,
  .math-flow article:nth-child(even) {
    min-height: auto;
    padding: 22px 0;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .engine-facts {
    grid-template-columns: 1fr;
  }

  .engine-facts > div,
  .engine-facts > div + div {
    padding: 12px 0;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
}