Proposed growth system · Long Island + NYC

Turn more clicks into held dates.

The site already lets a couple choose a live date, build a package, and pay a $100 deposit. This plan installs traffic, lead capture, follow-up, and tracking around that path.

  • In business8 years
  • Event capacity4 / day
  • Date hold$100
Install the funnel$2,500 build
Run and improve it$950 / month management
Paid to the platforms$1,500 / month recommended media
01 · The one-time setup

The $2,500 build, itemized.

Five systems get installed around the booking path that is already in the site.

01

Track every lead

Measurement · included

GA4, Tag Manager, Google Ads conversions, Meta tracking, consent, call and form tracking, plus the source of every inquiry, checkout, and paid deposit.

02

Capture their email

Lead capture · included

A “Join the Date List” offer, a focused offer page, and partial-booking capture after a couple chooses a date and enters their name and email.

03

Send the right follow-up

Automated email · included

Email platform setup, sending-domain authentication, consent tags, and the new-subscriber, booking-started, inquiry, and booked-client sequences—written, connected, and tested.

04

Launch the ads

Traffic campaigns · setup included

High-intent Google Search for Long Island and NYC, plus Meta retargeting for people who viewed a package, opened the calendar, or left checkout.

05

Show what became a booking

Source-to-booking report · included

One view connecting ad source, package, event date, inquiry, checkout, $100 deposit paid, and gross booked revenue.

  1. Ad click
  2. Package viewed
  3. Date selected
  4. Name + email captured
  5. Checkout started
  6. $100 deposit paid
A wedding party posing around The Knot Photo Booth at a real event
The Knot Photo Booth · Real eventThe conversion path: choose a date, choose a collection, enter details, then hold it with $100.
02 · The launch-tier retainer

What $950/month gets you.

I operate the system every week, send clear updates, and turn your email list into a channel you control. The ad budget is separate.

Every week

  • Search-term and negative-keyword cleanup
  • Bid, budget, and geography updates
  • Ad and landing-page improvements
  • Lead-quality review

Every month

  • 1 campaign email to your list
  • Performance report + recommendations from me
  • 1 real-event creative refresh
  • Offer and funnel updates

Always on

  • Automated sequences monitored
  • Tracking and data-health checks
  • Retargeting audiences refreshed
  • Booked clients excluded from prospecting
You choose the campaign direction.Use it for a sale, open dates, seasonal offer, or another message. I write, build, send, and report it to your email list.
$1,500 in recommended media is not inside the $950 fee.It is paid directly to Google and Meta. Management moves to the next published tier only when media spend grows.
03 · The launch model

What $1,500 in media is built to do.

A conservative base case for the first 90 days, then the real account data takes over.

$1,200Google Search
$300Meta retargeting
$1,200 ÷ $5.50218

high-intent search visits

218 × 7%15

15 qualified inquiries

15 × 20%3 bookings

base-case close model

3 × $1,400$4,200

gross booked revenue

Planning range: 2–4 bookings · $2,800–$5,600 in gross booked revenue before discounts and fulfilment costs.

Forecast, not a guarantee. The $1,400 average matches the current French Riviera collection. Meta supports return visits but is not counted as new search traffic.
Month 1

Install + launch

Tracking, list capture, sequences, search, and retargeting go live.

Month 2

Cut the waste

Remove weak searches and repair the steps where qualified visitors leave.

Month 3

Decide with data

Scale, hold, or change the mix using deposits and booked revenue—not clicks alone.

04 · The investment

Two fees. One media budget.

The build installs it, management operates it, and the platforms receive the media budget directly.

One-time build$2,500

Measurement, list migration and capture, four sequences, traffic campaigns, audiences, and reporting.

Launch-tier management$950 / month

Weekly optimization, one campaign email per month, creative refresh, funnel updates, and reporting.

Recommended media$1,500 / month

$1,200 Google Search + $300 Meta retargeting, paid directly to the platforms.

First month total$4,950
Ongoing monthly total$2,450

Management grows when media spend grows.

Flat, published tiers—not a percentage.

Up to $1,500 / month media$950 / month
$1,501–$3,000 / month media$1,150 / month
$3,001–$5,000 / month media$1,350 / month
Above $5,000 / month mediaCustom scope first
See the exact funnel and emails